Alloy’s identity and fraud prevention platform helps financial institutions and fintechs confidently serve more people around the world.

New York, NY (March 26, 2026) – The American Fintech Council (AFC), the largest industry association representing both responsible fintech companies and innovative banks, announced the addition of Alloy as its newest member. Alloy provides an identity and fraud prevention platform that helps financial institutions and fintechs optimize growth while minimizing risk. As an AFC member, Alloy joins a network of financial leaders focused on strengthening risk management practices across the financial services ecosystem.

“Alloy is helping financial institutions strengthen their identity verification and fraud prevention capabilities with AI-driven insights that identify risk earlier and more accurately,” said Phil Goldfeder, CEO of the American Fintech Council. “Their platform supports automated onboarding, ongoing monitoring, and credit risk assessment, helping organizations maintain compliance while improving operational efficiency. We look forward to collaborating with Alloy to help institutions manage evolving risks and provide secure, reliable services to their customers.”

Alloy provides an identity and fraud prevention platform that enables financial institutions and fintechs to bring together the most innovative sources of intelligence to help them optimize growth while minimizing risk. With a broad network of prebuilt integrations, a proprietary data orchestration layer, and AI algorithms to enrich diverse datasets from over 250 sources in real-time, Alloy delivers omnichannel solutions that empower over 800 organizations to accelerate the safe delivery of financial products, reduce fraud losses, and unlock superior customer experiences that increase revenue.

“Alloy was purpose-built as an orchestration platform because we know that fighting fraud requires bringing together a robust set of identity, credit, and compliance data,” said Jason Ioannides, VP of Fintech at Alloy. “As such, collaboration is an essential part of how we operate. We’re excited to work with other leaders in the American Fintech Council to ensure financial institutions and fintechs can grow while staying ahead of identity risk.”

A standards-based organization, the American Fintech Council (AFC) is the largest and most diverse trade association representing financial technology (fintech) companies and innovative banks. On behalf of over 150 member companies and partners, AFC promotes a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

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