Atlanta, GA (October 7, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of Equifax as its newest member. Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. As an AFC member, Equifax joins a community focused on advancing trust, security, and responsible innovation in financial services.

“Equifax plays an essential role in strengthening trust across the financial system,” said Phil Goldfeder, CEO of the American Fintech Council. “Their expertise in data, analytics, and identity protection helps our members better protect consumers, expand access to credit, and respond to emerging risks.”

Equifax solutions are based on a unique blend of differentiated data and advanced analytics derived from credit, asset and wealth, telco, cable, and utility, identity and fraud, and employment and income data. Leveraging the Equifax Cloud™, EFX.AI, and advanced analytics, Equifax delivers a 360-degree view of consumers and businesses that helps customers to make critical decisions with greater confidence.

"Our blend of differentiated data and advanced analytics enables us to deliver insights that power intelligent decisions and create opportunity, supporting our company's purpose of helping people live their financial best,” said Jake Osborne, Senior Vice President and General Manager of Fintech and Payments at Equifax. “Driving greater financial inclusion requires collaboration across the industry. Joining the American Fintech Council enables us to work alongside a dynamic network to accelerate innovation and create new pathways to economic empowerment throughout the U.S.”

A standards‑based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer‑centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

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