AI-first platform helps legal and compliance teams simplify content reviews and manage regulatory risk

New York, N.Y. (August 7, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of Blee as its newest member. Blee offers a marketing compliance platform built to help legal and compliance teams review content efficiently, manage risk, and meet regulatory expectations as companies scale. As an AFC member, Blee joins a network of innovators working to modernize compliance across financial services.

“In today’s rapidly evolving regulatory landscape, companies need tools that intuitively streamline compliance,” said Phil Goldfeder, CEO of the American Fintech Council. “Blee’s platform enables companies to manage regulatory requirements and streamline review processes as they scale. We look forward to working with Blee to promote responsible innovation that prioritizes operational efficiency and risk management.”

Blee’s platform streamlines the review and approval of marketing, product, and sales content by integrating compliance oversight into the content creation workflow. Designed for legal and compliance teams, Blee centralizes review processes, automates recordkeeping, monitors the internet and social media for compliance violations and discrepancies from sources of truth, and provides real-time guidance on regulatory risk. By simplifying these operations, Blee helps organizations move from fragmented, manual oversight to a consistent and scalable compliance framework.

“Blee provides a platform that helps teams navigate compliance with greater ease and clarity,” said Guy Shahar, Founder and CEO of Blee. “Our proactive insights and seamless workflows allow companies to reduce the burden of manual oversight and deliver clear, compliant messaging to their customers. We’re excited to partner with AFC and its members to support smart and transparent marketing compliance across the industry.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

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