Technology platform helps homeowners invest in home upgrades that improve comfort, efficiency, and long-term affordability

Roseville, CA (November 6, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of GoodLeap as its newest member. GoodLeap is a technology company that provides best-in-class financing and software products for home efficiency and clean energy projects. Its platform helps customers invest in a wide range of upgrades—including solar and battery storage systems, efficient heating and cooling, roofing and ventilation, water-saving turf, and energy-efficient windows—making it easier and more affordable for homeowners to take on essential improvements that lower bills, increase comfort, and build long-term value.

“GoodLeap is empowering homeowners to make informed, affordable upgrades that improve household efficiency and sustainability,” said Phil Goldfeder, CEO of the American Fintech Council. “By integrating digital tools for seamless financing, payments, and energy management, GoodLeap is modernizing how consumers invest in their homes. We look forward to working with them to expand consumer access to innovative, transparent financing solutions.”

In addition to its financing solutions, GoodLeap’s platform gives homeowners the ability to manage their accounts, track energy production, and access insights that improve efficiency and savings. By integrating system monitoring, flexible financing, and intuitive digital tools into one platform, GoodLeap keeps homeowners informed and in control of their home’s energy performance. Through AI-powered applications and developer tools, GoodLeap also helps businesses streamline operations and improve customer engagement. The company’s approach prioritizes consumer transparency, protection, and education, ensuring homeowners can make confident decisions about financing and home upgrades. GoodLeap has built a home-improvement experience that protects homeowners at every step, with vetted contractors, best-in-class consumer protection tools, and responsible funding practices designed to give homeowners confidence.

“Expanding access to sustainable financing is key to empowering more people to invest in smarter, more efficient technologies for their homes and communities,” said Julia Pyper, Vice President of Public Affairs at GoodLeap. “Joining the American Fintech Council is an exciting step as we collaborate with fellow fintech leaders committed to advancing responsible innovation in financial services and empowering more homeowners to make necessary and valuable investments in their homes.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About GoodLeap
GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap's proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sure solutions since 2018. GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 2 million people across Africa, Asia, and South America. To learn more about GoodLeap, visit, follow, and connect with us at goodleap.com.

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