Leading compliance technology platform strengthens fintech innovation with automated, scalable solutions to protect brands and mitigate risk

Morristown, NJ (June 9, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of PerformLine as its newest member. PerformLine is a leading provider of AI-driven marketing compliance automation, helping banks, fintechs, and other financial services companies simplify regulatory oversight, mitigate risk, and maintain brand integrity across all marketing channels and partners. As an AFC member, PerformLine will work with other fintech leaders to promote innovative compliance solutions that streamline regulatory processes and reduce operational risks for financial institutions.

“PerformLine is a trusted innovator in marketing compliance automation, combining artificial intelligence and industry expertise to help compliance teams operate more effectively,” said Phil Goldfeder, Chief Executive Officer of the American Fintech Council. “Their advanced, scalable compliance solutions empower responsible innovators to navigate the complex regulatory landscape with confidence. We look forward to partnering with PerformLine to advance solutions that promote responsible fintech innovation and support sustainable business growth.”

PerformLine’s unified platform offers end-to-end compliance oversight across all marketing channels, from document review before content is published to monitoring across the web, social media, email, call, and messaging. By leveraging AI-driven automation and proprietary rulebooks, PerformLine empowers compliance teams to proactively identify, monitor, and remediate potential regulatory or brand compliance issues. This comprehensive approach eliminates the need for multiple, disconnected compliance tools, offering a seamless, all-in-one solution that streamlines compliance management.

“The PerformLine platform is designed to remove the complexities of marketing compliance and partner oversight, allowing teams to prioritize strategic growth while improving their overall compliance posture,” said Alex Baydin, CEO of PerformLine. “Our AI-powered solution helps businesses stay ahead of regulatory changes while protecting their brand integrity. Becoming a member of the American Fintech Council allows us to partner with other fintech leaders committed to advancing responsible innovation and strengthening the future of compliance.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About PerformLine
PerformLine is the category-leading marketing compliance technology for omni-channel oversight. Designed for today's complex marketing and communications landscape, PerformLine delivers end-to-end marketing compliance automation, from the review of material before publication to continuous live monitoring across consumer-facing channels, including the web, email, and social media—ensuring organizations stay compliant at scale while minimizing risk. With seamless integrations and powerful, ready-to-deploy AI capabilities, PerformLine empowers organizations to work more efficiently without sacrificing compliance rigor.

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