Sedric Joins the American Fintech Council (AFC) to Advance Marketing and Communications Governance in Financial Services

Agentic AI platform provides financial institutions and fintechs with real-time guardrails that support provable compliance

New York, NY (August 6, 2026) – The American Fintech Council (AFC), the largest industry association representing both responsible fintech companies and innovative banks, announced the addition of Sedric as its newest member. Sedric is an Agentic AI platform that codifies regulatory requirements into automated, real-time AI controls for financial services teams. Sedric monitors marketing, communications, and partner content at scale, helping fintechs, banks and other financial services firms ensure compliance across every customer touchpoint.

“Sedric’s work to provide an automated compliance infrastructure is critical to growing the responsible fintech and banking sectors, as they help companies securely scale their operations while safeguarding consumer trust,” said Phil Goldfeder, CEO of the American Fintech Council. “By offering a software platform built specifically for regulated financial services, Sedric demonstrates how new technology helps empower firms to build responsibly. We are pleased to welcome them to AFC as we continue to work for standards that protect consumers and enable responsible innovation.”

Sedric advances marketing and communications governance with a dynamic execution layer to unlock AI compliance in financial services. Sedric integrates directly into existing financial technology stacks, customer relationship management tools, and communication channels to translate regulatory mandates and internal policies into automated risk controls. The agentic AI platform pre-screens marketing assets, monitors customer interactions across channels, and logs compliance decisions. Through automating these monitoring processes, Sedric helps firms to consistently maintain regulatory oversight while managing operations across state and federal rules.

“Financial products are increasingly distributed through partners, affiliates, and embedded channels, but accountability still sits with the licensed institution,” said Sedric CEO Nir Laznik. “That gap is where consumer harm and enforcement risk actually live — and it's widening as AI collapses the cost of producing content and conversations at scale. Reviewing a small sample after the fact was never designed for this. AFC is where banks and fintechs are working out what responsible partnership looks like in practice, and we want Sedric's role in that to be building the controls that make it provable.”

A standards-based organization, the American Fintech Council is the largest and most diverse trade association representing financial technology (fintech) companies and innovative banks. On behalf of over 150 member companies and partners, AFC promotes a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About Sedric
Sedric is the agentic compliance AI platform purpose-built for modern financial services. By deploying AI agents that supervise, review, and monitor communications alongside intelligent workflows and real-time insights, Sedric empowers compliance, risk, and marketing leaders to confidently navigate regulation, reduce risk, and accelerate growth. Trusted by fast-scaling fintechs and global institutions alike, Sedric transforms compliance from a constraint into a competitive advantage. Sedric can be used as a standalone compliance platform or integrated and embedded into a customer’s existing tech stack.The company was established by Nir Laznik and Eyal Peleg in 2020 and has a growing base of customers globally.

For more, please visit: https://www.sedric.ai/

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