Embedded banking platform connects banks and fintech companies to deliver modern, compliant financial services

San Francisco, CA (July 23, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of Treasury Prime as its newest member. Treasury Prime is an embedded banking platform that safely connects banks with enterprise partners to deliver responsible integrated financial products that meet evolving regulatory standards. As an AFC member, Treasury Prime joins a network of industry leaders working to advance responsible innovation in financial services.

“Treasury Prime has demonstrated that embedded finance can be delivered in a way that supports both operational efficiency and consumer protection,” said Phil Goldfeder, CEO of the American Fintech Council. “Their platform helps financial institutions reach new markets while enabling technology companies to scale with confidence. By empowering banks to expand their reach and helping fintech companies to innovate, Treasury Prime is playing a vital role in building a more forward-thinking financial system.”

Treasury Prime offers a modern Bank OS that connects banks with fintech companies, enabling them to build, launch, and scale integrated financial services through API-driven infrastructure. Through its platform, companies can embed banking capabilities—including account onboarding, payment processing, card issuing, and compliance management—directly into their own applications. By connecting seamlessly with core banking systems, Treasury Prime helps partners streamline operations, improve user experiences, and bring financial services to market more efficiently.

“Embedded banking isn’t a trend—it’s the infrastructure shift that will define the next era of financial services,” said Chris Dean, CEO and Co-founder of Treasury Prime. “We’re focused on helping banks and fintechs partner more efficiently to deliver smarter, safer, and more scalable financial products. Joining the American Fintech Council underscores our belief that innovation and compliance go hand in hand, and that meaningful collaboration is how we move the industry forward.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About Treasury Prime
Treasury Prime is building the future of finance. Through its cutting-edge embedded banking software, Treasury Prime facilitates seamless connections between banks and enterprise partners, equipping them with everything they need to launch innovative financial products with a strong commitment to responsible practices. Beyond its core banking offerings, which encompass accounts and payment infrastructure, Treasury Prime also provides a robust partner marketplace. This marketplace offers a wide range of auxiliary services tailored to meet the diverse needs of bank-fintech partnerships. Treasury Prime was named Best Banking-as-a-Service Platform in the Tearsheet Embedded Awards 2021 and 2022, and was named to CB Insights' annual 2021 Fintech 250 list.

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