Leading embedded finance platform helps banks and technology companies deliver integrated banking, lending, and payment tools that support customer growth and innovation

In addition, AFC to collaborate with amBaaSsador, to help support strategic marketing and advance thought leadership through education and partnerships

New York, N.Y. (July 17, 2025) – The American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks, today announced the addition of Unit as its newest member. Unit is a leading embedded finance platform that enables banks and technology companies to launch banking, capital, and bill pay services, helping them unlock new growth opportunities and better serve their customers without compromising on regulatory compliance or customer protection. As an AFC member, Unit joins a coalition of responsible fintech leaders committed to modernizing financial services through innovation, collaboration, and customer protection.

“Unit is opening doors for banks and tech companies to offer modern, powerful financial solutions that drive real value for their customers.” said Phil Goldfeder, CEO of the American Fintech Council. “Their platform enables banks and tech companies to seamlessly embed banking, lending, and payment features. Unit brings valuable expertise in embedded finance to AFC’s growing network of members, and we are excited to work with them to shape the future of financial services.”

Unit’s broad range of embedded financial solutions allows technology companies to make available high-quality financial services directly from within the solutions that their customers know and trust. Unit’s core offerings include banking, capital, and billpay solutions, as well as charge cards, instant payouts, white-labeled applications, and an oversight dashboard for bank and tech company clients. Together, these offerings empower businesses to deliver more complete financial experiences, improve customer retention, and unlock new revenue streams.

“At Unit, our mission is to make it simple for banks and technology companies to offer high-quality financial services that are deeply embedded into the tools their customers already use,” said Itai Damti, CEO and co-founder of Unit. “We believe the future of finance lies in seamless, integrated experiences that meet customers where they are. Becoming a member of the American Fintech Council gives us the opportunity to collaborate with others shaping that future through responsible, customer-first innovation.”

amBaaSsador is a thought-leadership and marketing initiative helping community and regional banks explore embedded finance with confidence and clarity. Through education, strategic partnerships, and real-world support, the program empowers traditional institutions to modernize their offerings, expand their reach, and retain their relevance — without sacrificing their roots.

“This isn’t another fintech cheerleading exercise. This is about giving community banks a fighting chance — with clarity, context, and connections that actually make sense,” said Steve Bishop, President of amBaaSsador. “We’re here for the bankers who are tired of being pitched vaporware and want a real plan to grow their institution, serve their community, and stay competitive.”

A standards-based organization, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.

About Unit
Unit is the market leader in embedded finance. We offer ready-to-launch solutions — embedded capital, banking, and bill pay — that help banks and tech companies grow their revenue, delight customers, and win their markets. Our products serve millions of users across customers including Wix, Bill.com, Honeybook, Relay, and Homebase.

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